Archive for the ‘Advertisement’ Category

Bike rack’s “manipulation”

6a00d834522c5069e200e5541f0a058833-800wiThis bicycle racks are designed by David Bryne and installed in various locations throughout Manhattan and Brooklyn. Here, in my opinion, we have another example of commingling of art and design. His bike rack designs are “based around the “personalities” of each neighborhood”. It’s a good idea that can be adapted to every city in order to identify the characteristics of every area.

Of course this kind of design can become an advertising

 

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or a sign that indicates a place like a theatre, a bar, a museum, a cinema…

 

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Vertical garden

 How can we add to our cities more green enviroment? Patrick Blanc,  botanist/designer, was able to give an answer: he created vertical garden walls for outdoor uses. “My scientific approach is essential for designing the whole system and for selecting the plant species suitable for each peculiar location” he says.

 

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He wants to inspire city planners, designers, and individual inhabitants to look for inventive ways to create a more organic and healthy environment to live in. As he knows all the type of plants existing on the earth he knows also that they can grow also in vertical and sometimes also without ground so he selects the plants to suit the climatic conditions and he adds to his project. The system is composed of three parts: a metal frame, a PVC(polivinilcloruro a type of material) layer and a layer of felt where water and fertilizer flow regulated by a timer. This idea is good under an aesthetic and energetic profile (CO2 reduction and emission of oxygen)and also because isolate acoustically and the temperature between the outside and inside. Of course there are also a disadvantage: the cost is roughly €600 per sq m.  In Milan we can see an example of this project in  corso di Porta Ticinese 93 (Enel’s initiative). 

 

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It is used also for the Louis Vuitton store’s facade. Under a research on brand’s percepition the message that cames out is to create  a LV building “alive” as people can experience this “aliveness” when they own and use a LV product.

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Electric box’s new design

As you can understand from my blog I don’t like all the things that ruin the city’s  landscape with his shape and grayish colour, for example electric boxes. A good solution was adopted by the artist Joshua Callaghan who applies to urban infrastructure, like electricity boxes, digitally printed adhesive.

 

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On them there are represented scenes that depict the landscape that is hidden behind in order to make a kind of optical illusion. In this way the electric box integrates with the surrounded urban scene.

 

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Other examples of this idea is made by decorating electric box like everyday objects. This makes the city nicer and less eyesore.painted-book-shelve-electrical-box

Also Anderson Augusto e Leonardo Delafuente made some works like this reproducing on electric boxes  playing cards:

 

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To apply printed adhesive that makes optical illusion can be used by street marketing. here an example

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Reverse graffiti project

Many times we have listened discussion about murals and graffiti  because they are considered vandalism by someone and work of art by other. Projects Reverse graffiti can be a solution that puts all agree. It is a method of creating graffiti on walls or other surfaces by removing dirt from a surface. The idea came from English artist Paul Curtis (Moose) who created clean street art on the walls of San Francisco’s Broadway Tunnel.
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You can make murals, graphics or graffiti tags anywhere you wanted (also on shop’s roller shutterlike in the photo) and legally . The tools aren’t  paints or spray but stencils, cleaners and pressure-water.
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This remembers me “dirty art car”.
Using stencil with the brand’s shape you can made street marketing . The example below spreads a clear message: for a cleaner city. In order to send the message that the new smart mhd reduces the emission and prevents pollution of the city they used the city itself as the medium:
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Julian Beever and the art floor

A kind of street art is the one made on the floor: FLOOR ART. A famous exponent of this is Julian Beever, an artist who is incredible able to draw pavements in the streets.

The most amazing characteristic of his images is their  three dimensionality when the views see from the correct angle. He reproduces many subjects like eroes, animals, landscapes and also selfportraits. I remember that when I was young walking in the centre of Milan, my city, I saw similar street art that were called “madonnari” because represented religious subjects. Also they were amazing because of the ability of the artist to create an impression of 3 dimensions from one particular viewpoint with simple tools: coloured chalks and a sidewalk.

 As many examples in this blog also Julian Beever technique can be use on a marketing profile making with it a kind of advertisement (look to coca-cola bottle or the computer here below).coke1portab31

 

 

 

Also Kurt Wenner is another artist who uses the same Beever’s technique especially also for advertising.smart

They aren’t  alone in the field of floor art because we can have some painting from India. Here it is called Rangoli It is a form of sandpainting decoration that uses finely ground white powder and colours, and is used commonly outside homes in India. Rangoli can be wall art as well as floor art. We can see how street art can belong to different culteres.420987_f520

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Less grey…more colour!

In Brazil there are two artists that tried to give colour to the grey urban asphalt. This idea belongs to Anderson Augusto e Leonardo Delafuente, that in San Paolo, they coloured objects which makes up the urban scenario like: manholes covers,  sidewalks, storm drains and light posts. This is absolutely street art that improves their city’s appearance and makes happy the everyday walk of thousand of people. They demonstrate that somenthing of the urban scenery wich is forgotten by all, like a gutter, can become a piece of art. The two artist, in this way started the project called 6meia, with the purpose of changing and transforming daily life. It’s called “6meia” because at this moment the the hands of the clock look to bent, and if you behave like them you can see their works.

As you can see they don’t just paint anything, random faces and objects, but they even make some pieces inspired by classic paintings and movies (as Robin and Batman!)

IF YOU WANT TO SEE WHERE THE WORKS ARE DESIGNED HAVE A LOOK HERE AND DISCOVER WHERE THEY COME FROM

This project was used also to make adevertising about shoes: another example of MARKETING &DESIGN !!!

 

On the sidewalk

Here there are some example of how somenthing wich usually isn’t noted can be improved and changed by design. Those are some gratings with an innovative design.

The first example makes me think that it belongs to a city where surf is the main sport, so design in this case can be a way used in order to describe the city, its way of life, its characteristics.

The second suggests me a way to make a kind of advertisement or something where can be written the indications about the place or also the description of the shop in front of it or other kind of messages.

As they are in Milan (Photo by Sabrina R.)

As they are in Milan (Photo by Sabrina R.)

 

 

 

 

 

 

 

 

 

 

 

 

Zebra crossing (2)

Other examples of zebra crossing’s design. In addiction to its decorative function, it can be also a way of making advertisements or kind of signs for pedestrians that can ‘read’ more information and ‘learn’ something about the place they’re visiting, a vehicle of communication.

These photo show the “design’s week§” works at Cava de Tirreni: zebra crossing were decorated with different floreal motif by the different companies that partecipated.

a crowd on-lookers

a crowd of onlookers

In the photo it seems that can be a good way to communicate something to people but at the same time i think it is also a bit dangerous, isn’t it?:-)
lovely zebra crossing

lovely zebra crossing